MOJO: REPRESENTATION

 TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

MOJO represents their front-cover musicians as heroic figures, as they try to draw in their target audience by presenting them this way.

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

Which social groups are under-represented or misrepresented:

Many of the MOJO magazine covers heavily portray a white-male musician on the cover, with a very rare female, usually in a small box in the corner, as seen with DEBBIE HARRY in the MOJO cover beneath. It also doesn't represent musicians of colour, as many of their central figures on the cover are white, under-representing the coloured community

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour