Tuesday, January 11, 2022

LEGO INDUSTRY


  • synergy - The promotion of linked products across different areas of media. For Example The Lego Movie uses synergy through linked products like - the superhero cast from DC comics, minifigures
  • tent-pole production - A film that can make large profits to support funding of other projects
  • ensemble cast - A cast made up of multiple important characters
  • conglomerate -  A company that owns multiple companies involved in mass media enterprises
  • vertical integration - When a single, or merged, company controls both the production and supply of a product
  • Franchise - A collection of media products all based on one original work. For Instance Star Wars
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